Maximum visibility is an essential goal of every online business. Years back, a simple mechanism was employed to fulfill it – include keywords and meta-tags in the code for search engines to detect and display websites. But we’ve come a long way from there.
Today, SEO is a vast and well-researched subject that has evolved into a science by itself. Take for example, Above The Fold Media, a company that specializes in providing SEO services. A study of SEO websites helps understand the key-points to be noted in the selection of an SEO service provider for your company. In the sea of companies offering SEO services (a few thousand at least), you have the delicate task to pick the right company to market your business.
Here are some basic guidelines that will aid you in making that important choice!
Look up their Website – After all, you are your best brand! The care you take for yourself reflects on the care you will impart to your clients. If you cannot represent yourself in the best light, you cannot do the same for someone else! Look for the website to talk to you directly, and creatively engage you with their information. A good example would be -.
Years of Experience (Quantity) – You do not want a start-up to take on your business. Experience, in terms of the number of years, is a sure-fire reason for you to shortlist them. The importance of experience can never be undermined for all the known reasons!
Range of Clientele and Projects (Quality) – Who are their clients, are there any well-known brands associated, any companies that you recognize among them? Do you like what you see? This helps instill greater faith and satisfaction that the company is genuine.
Gather Sufficient Data In Any Case – Sometimes cost implications or such might require you to pick a start-up. Just back up your choice with as much facts as you can. Get to interact with the team to understand how much they care for their customer or the varied skill-sets & experienced people they have on their panel. What is their USP? How do they plan to customize a solution for you? Get to know, if possible, who specifically will work for you. Gather as much data to make that choice work for you.
Choose A Company Local To Your Business – What are the geographies your business operates in? To choose an SEO company local to yours eases matters greatly. To be aware of local competition, challenges, cultures, laws and government enables greater efficiency.
Insist on a Contract – Whether you choose a local SEO company or one in a remote location but with great online presence, insist on a contract to be drawn with all conditions and clauses outlined. You have a better hold on the company with a contract in hand than with none!
Apart from what is outlined to arrive at your choice for a good SEO, keeping eyes and ears open for the most obvious advantages or pitfalls is a given. If you make a checklist however, it helps to keep track of why you chose a particular SEO company as against any other! You may feel a lot more equipped to face the barrage of SEO companies that may knock at your door and help you arrive at a quicker and smarter decision!